Privacy Policy

Last Updated: October 8, 2025

Introduction

Welcome to Should I Fish Today (S.I.F.T.). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our mobile application and website.

By using S.I.F.T., you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

1.1 Information You Provide to Us

Account Information:

Email address
Username
Password (encrypted)
Profile information (optional display name, profile picture)

Fishing Data:

Catch logs (date, time, location, species, size, photos)
Personal fishing notes and observations
Fishing preferences and favorite locations
User-generated content (photos, descriptions, comments)

Payment Information:

Subscription tier selection (Free or Premium)
Payment processing is handled by Apple App Store and Google Play Store
We do not store credit card or payment details directly

1.2 Information Collected Automatically

Location Data:

GPS coordinates when logging catches
Real-time location for weather and river condition recommendations
Location history for personalized fishing insights
You can control location permissions through your device settings

Usage Data:

App interaction and feature usage
Session duration and frequency
Pages visited and features accessed
Device information (type, operating system, version)
IP address and general location data

Technical Data:

App performance metrics
Crash reports and error logs
Device identifiers (for analytics purposes)
Network information

1.3 Third-Party Data Sources

We integrate data from third-party services to provide our core features:

Weather data from meteorological services
River flow and gauge data from USGS and other sources
Mapping services (Google Maps, Apple Maps)
These services have their own privacy policies

2. How We Use Your Information

We use your information to:

Provide Core Services:

Generate AI-powered fishing recommendations
Display real-time river and weather conditions
Log and track your fishing activity
Provide location-based insights

Improve Our Services:

Analyze usage patterns to enhance features
Identify and fix technical issues
Develop new features based on user behavior
Optimize app performance

Communication:

Send service-related notifications
Provide customer support
Send subscription and billing information
Share important updates about the app (with your consent)

Personalization:

Customize fishing recommendations based on your history
Show relevant content for your location
Remember your preferences and settings

Analytics and Research:

Aggregate and anonymize data for fishing trend analysis
Improve AI recommendation algorithms
Generate insights about fishing patterns (anonymized)

3. Data Sharing and Disclosure

3.1 We Do NOT Sell Your Personal Data

We will never sell, rent, or trade your personal information to third parties for marketing purposes.

3.2 Service Providers

We may share data with trusted third-party service providers who help us operate our services:

Cloud hosting providers (secure data storage)
Analytics services (app performance and usage analytics)
Payment processors (Apple, Google for subscriptions)
Email service providers (transactional emails only)
Crash reporting tools

These providers are contractually obligated to protect your data and use it only for specified purposes.

3.3 Legal Requirements

We may disclose your information if required by law or to:

Comply with legal processes or government requests
Enforce our Terms of Service
Protect our rights, property, or safety
Prevent fraud or security issues
Respond to emergencies involving personal safety

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity. We will notify you of any such change.

4. Data Security

We implement industry-standard security measures to protect your data:

Technical Safeguards:

Data encryption in transit (TLS/SSL)
Encrypted storage of sensitive information
Secure authentication protocols
Regular security audits and updates

Access Controls:

Limited employee access to personal data
Multi-factor authentication for administrative access
Regular access reviews and audits

Data Protection:

Secure cloud infrastructure (AWS/similar providers)
Regular backups with encryption
Intrusion detection and monitoring

While we strive to protect your data, no method of transmission over the internet is 100% secure. Use strong passwords and protect your account credentials.

5. Your Privacy Rights

5.1 Access and Control

You have the right to:

Access Your Data:

View all personal data we hold about you
Request a copy of your data in a portable format
Contact us at support@shouldifishtoday.com to request access

Modify Your Data:

Update your profile information in app settings
Edit or delete fishing logs
Change your preferences

Delete Your Data:

Request account deletion through app settings or by contacting us
We will delete your data within 30 days (except where legally required to retain)
Some anonymized data may be retained for analytics

Opt-Out Options:

Disable location services (may limit functionality)
Opt out of marketing communications
Disable push notifications

5.2 Region-Specific Rights

For EU/EEA Users (GDPR):

Right to access, rectification, erasure, and portability
Right to restrict or object to processing
Right to withdraw consent
Right to lodge a complaint with a supervisory authority

For California Users (CCPA):

Right to know what personal information is collected
Right to delete personal information
Right to opt-out of sale (we don't sell data)
Right to non-discrimination

For Other Regions:

We respect local privacy laws and regulations
Contact us for region-specific rights

6. Data Retention

We retain your data for as long as necessary to provide our services:

Active Accounts:

Account information: For the duration of your account
Fishing logs: Until you delete them or close your account
Usage data: Typically 24 months

Closed Accounts:

Most data deleted within 30 days
Some data retained for legal compliance (e.g., transaction records)
Anonymized aggregate data may be retained indefinitely

Backups:

Data in backups may persist for up to 90 days after deletion

7. Children's Privacy

S.I.F.T. is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will delete it immediately.

If you believe a child has provided us with personal information, please contact us at support@shouldifishtoday.com.

8. Location Data

8.1 Why We Collect Location Data

Location services are essential for S.I.F.T.'s core functionality:

Provide accurate weather and river conditions for your area
Log fishing locations with your catches
Generate location-specific fishing recommendations
Show nearby rivers and fishing spots

8.2 How We Use Location Data

Real-time location: Used only when app is active
Background location: We do NOT collect location in the background
Location history: Stored with your catch logs
Precision: We collect GPS coordinates for accuracy

8.3 Controlling Location Access

You can control location permissions:

iOS: Settings → Privacy & Security → Location Services → S.I.F.T.
Android: Settings → Apps → S.I.F.T. → Permissions → Location

Disabling location may limit core app functionality.

9. Cookies and Tracking Technologies

9.1 In the Mobile App

We use:

Analytics SDKs: To track app usage and performance
Crash reporting: To identify and fix bugs
Authentication tokens: To keep you logged in

9.2 On Our Website

Our website (www.shouldifishtoday.com) may use:

Essential cookies: For basic functionality
Analytics cookies: To understand how visitors use our site (e.g., Google Analytics)
Preference cookies: To remember your settings

You can control cookies through your browser settings.

10. Third-Party Links and Services

Our app may contain links to third-party websites or integrate with third-party services:

Third-Party Services We Use:

Weather data providers
USGS river data
Mapping services (Google Maps, Apple Maps)
Social media platforms (if you choose to share)

Your Responsibility:

Third-party services have their own privacy policies
We are not responsible for their privacy practices
Review their policies before providing information

11. International Data Transfers

Your information may be transferred to and stored on servers in the United States or other countries. We ensure appropriate safeguards are in place:

EU-US Data Privacy Framework compliance (if applicable)
Standard contractual clauses
Adequate data protection measures

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes:

Notification:

Material changes: We'll notify you via email or in-app notification
Minor changes: Updated policy will be posted with new "Last Updated" date

Your Acceptance:

Continued use of S.I.F.T. after changes constitutes acceptance
Review this policy periodically for updates

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your data:

Email: support@shouldifishtoday.com

Website: www.shouldifishtoday.com

Support: Available through the S.I.F.T. App

Data Protection Inquiries:
Please allow up to 30 days for responses to privacy-related requests.

13.5 Your Privacy Choices

You have control over how your information is used in S.I.F.T. and can exercise the following choices at any time:

Access and Deletion: You can request a copy of your data or delete your account and associated logs through the app settings or by emailing support@shouldifishtoday.com.
Location Settings: You can manage or disable location permissions through your device settings.
Email Preferences: You can opt out of non-essential communications by following unsubscribe instructions or contacting support.
Data Retention: You can request that we delete stored data once it is no longer needed to provide service.
Consent Withdrawal: You may withdraw consent for data collection by discontinuing use of the app or requesting deletion of your data.

14. Consent

By using S.I.F.T., you consent to:

The collection and use of information as described in this Privacy Policy
The transfer of data to the United States or other countries
Our use of cookies and tracking technologies

You may withdraw consent at any time by discontinuing use of the app or deleting your account.

Thank you for trusting S.I.F.T. with your fishing data. We're committed to protecting your privacy while helping you catch more fish!

If you use S.I.F.T. on iOS, all in-app purchases and subscription payments are processed by Apple. S.I.F.T. does not collect or store payment information.